BBA(Bachelor of Business Administration)

One of our most popular programmes, Bachelor of Business Administration can be pursued by students from any stream.
An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Business Administration.
From managerial economics, business mathematics, organizational behavior, accounting, marketing, human resource, business law, management information systems, financial management, production & operations and advertising & sales promotion to total quality management, business statistics and behavioral science – the course covers important concepts, practices and trends in the subject area. The course provides high-quality academic and technical training covering key functional aspects of business and their interconnection. The course covers the main business theories combined with practical implementation to develop knowledge and skills in real-time management and business decision-making. Given its scope, the programme will benefit anybody (with 12 / 10+2 years of formal schooling) keen to gain deep knowledge in the subject area.

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BBA Programme Curriculum


SEMESTER 1

  • Accounting Fundamentals
  • Principles of Marketing
  • Management Foundation
  • Business Statistics
  • Business Communication

SEMESTER 2

  • Fundamentals of Financial Management
  • Environmental Studies
  • Fundamentals of Human Resource Management
  • IT Applications in Business
  • Individual Excellence and Social Dynamic

SEMESTER 3

  • Essentials of Production and Operations Management
  • Principles of Organizational Behaviour
  • Research Methods for Managers
  • Cross Cultural Management
  • Financial Markets and Services

SEMESTER 4

  • Sales and Distribution Management
  • Fundamentals of Project Management
  • Fundamentals of Entrepreneurship
  • Principles of Consumer Behaviour
  • Operations Research

SEMESTER 5

  • Business Strategy
  • Marketing in Digital Age
  • Managing Customer Relationships
  • Financial Planning
  • Quality Management
  • Professional Ethics

SEMESTER 6

  • Brand Management
  • Fundamentals of International Human Resource Management
  • Fundamentals of Retailing
  • Dissertation

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